Business
In 2025, Amit founded Starwell Holdings, a private group operating across three arms: technology, real estate, and investments.
Technology
The technology arm focuses on acquiring, building, and operating established, profitable technology and IT services companies in Israel. The underlying thesis: AI-based tools enable mature service companies to meaningfully expand their margins and deepen the offering to existing clients, in areas such as enterprise systems, automation, and cybersecurity. The group operates as a long-term owner, preserving the management teams, employees, and client relationships of the companies it acquires.
The group evaluates acquisitions of Israeli IT services companies with annual revenues in the tens of millions of shekels and teams of dozens of employees. Owners considering a sale are welcome to reach out in full confidence.
Also active in the technology field is Circles I.T. Innovation Ltd., which Amit founded in March 2019 together with Gil Geva, founder and chairman of Tidhar Group, and Yoav Shalosh. The company is the Israeli franchisee of Doss, a San Francisco-based AI-native ERP system that has raised more than $70 million to date from investors including Madrona, Premji Invest, General Catalyst, and Theory Ventures. Doss's architecture enables implementation within days, compared with months and years for traditional systems.
Real estate
The real estate arm is active in development and income-producing real estate in Israel and the United States. Amit accompanies and advises his family's development and income-producing real estate activity in both countries, and also advises real estate projects not directly connected to his family.
In Israel, his family's activity focuses on development in the Gush Dan region, including hundreds of residential units built in Tel Aviv's Gush HaGadol; the Hi Tower project, among the tallest residential buildings in Israel; and the Beyond towers, built together with Tidhar Group, Union, and Himnuta, comprising a 78-floor office tower and a 64-floor residential tower with some 500 rental units.
In Los Angeles and Southern California, the activity spans the development, construction, and rental of thousands of residential units, alongside significant commercial and logistics assets.
The activity also includes holding and managing long-term rental assets, reflecting an approach that favors improving assets over selling them.
Investments
The investment arm manages a portfolio across alternative channels and the capital markets, including hedge funds, private equity, and real estate in the United States.
The primary focus, however, remains the group's core areas: businesses and companies in which it holds control or meaningful influence over decision-making, reflecting a preference for active ownership over purely financial holdings.