Business

In 2025, Amit founded Starwell Holdings, a private group operating across three arms: technology, real estate, and investments.

Technology

The technology arm focuses on acquiring, building, and operating established, profitable technology and IT services companies in Israel. The underlying thesis: AI-based tools enable mature service companies to meaningfully expand their margins and deepen the offering to existing clients, in areas such as enterprise systems, automation, and cybersecurity. The group operates as a long-term owner, preserving the management teams, employees, and client relationships of the companies it acquires.

The group evaluates acquisitions of Israeli IT services companies with annual revenues in the tens of millions of shekels and teams of dozens of employees. Owners considering a sale are welcome to reach out in full confidence.

Also active in the technology field is Circles I.T. Innovation Ltd., which Amit founded in March 2019 together with Gil Geva, founder and chairman of Tidhar Group, and Yoav Shalosh. The company is the Israeli franchisee of Doss, a San Francisco-based AI-native ERP system that has raised more than $70 million to date from investors including Madrona, Premji Invest, General Catalyst, and Theory Ventures. Doss's architecture enables implementation within days, compared with months and years for traditional systems.

Real estate

The real estate arm rests on four generations of family development activity in Israel and Southern California, with Amit advising and supporting projects within it.

In Israel, the activity focuses on development in the Gush Dan region, including hundreds of residential units built in Tel Aviv's Gush HaGadol; the Hi Tower project, among the tallest residential buildings in Israel; and the Beyond towers, built together with Tidhar Group, Union, and Himnuta, comprising a 78-floor office tower and a 64-floor residential tower with some 500 rental units.

In Los Angeles and Southern California, the activity spans the development, construction, and rental of thousands of residential units, alongside significant commercial and logistics assets.

The activity also includes holding and managing long-term rental assets, reflecting an approach that favors improving assets over selling them.

Investments

The investment arm manages the family's portfolio across public and private markets, with an emphasis on long-term, value-oriented investing.