Business

Starwell Holdings is my holding company, based in Tel Aviv. Three arms — technology, real estate, and investments — alongside Cormi, the company I founded at 21.

Through Starwell's technology arm, we acquire established IT services and managed services (MSP) companies in Israel.

What we look for:

• Revenue of ₪10–30 million and 20–50 employees
• Long-standing business clients on recurring service contracts
• Owners planning retirement or their next chapter

The thesis: these are good businesses run the old way. AI is changing how much a service team can deliver per person, and what clients will ask of their IT provider. We buy the company, keep the team and the clients, and upgrade the operation — automation inside, and new lines for the existing client base: ERP and CRM implementation, AI agents, and cybersecurity.

We buy to own and operate for the long term — not to flip.

If you own an Israeli IT services company and the next chapter is on your mind, I want to hear from you. Contact me →

Real estate is my family's business. Four generations of developing and owning residential, logistics, commercial, and office properties — in Israel and the United States. Today the arm works on the family's projects and advises developers on large, complex urban projects.

Current engagement: Rova 7 — the HaPalach compound in Givat Herzl, Jaffa. Around 890 homes plus commercial space, developed by Kardan Real Estate and Realty Fund, with construction starting in 2027. My scope: work with the municipality, project branding, the commercial mix, and how technology is built into the project.

The investments arm manages the group's capital: public markets and private positions, in Israel and the United States, held for the long term.

Founded in March 2019, when I was 21. We started with an innovation-management platform, sold it, and failed — then rebuilt the company as Cormi, a forms and workflow platform for construction and manufacturing businesses. Investors include the owner of Tidhar, one of Israel's largest construction groups. Cormi is also the exclusive Israel partner of Doss, an American AI-native ERP.